As war rages across the world and global stability looms further and further from the realm of possibility, the idea of escapism feels as relevant as ever. Director Inka Achté has long understood the importance of having an escape valve in times of great sociopolitical distress and, with “Soap Fever,” she sets out to investigate this notion through revisiting a very specific phenomenon: the mindblowing popularity of American daytime series “The Bold and the Beautiful” in Finland during the country’s economic downturn of the early 1990s.
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Speaking with Variety ahead of the film’s premiere at the Thessaloniki Documentary Festival, where she also
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