Malaysia’s SkyBlue Cinematix has secured the exclusive worldwide brand integration rights for “Varanasi,” the upcoming large-scale action epic from “RRR” filmmaker S.S. Rajamouli.
The deal positions SkyBlue Cinematix, the entertainment and content integration arm of Malaysia-based SkyBlue Group, as the sole global architect of brand partnerships within the film.
“Varanasi” is one of the first Indian productions shot in the 1.43:1 Imax format. The film is touted as a high-octane, globe-trotting action-adventure that blends ancient legend with contemporary storytelling. A worldwide theatrical rollout across more than 120 countries is planned for April 7, 2027.
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