Years after it went free to play, EA adds more ways to monetize the game.
Years after it went free to play, EA adds more ways to monetize the game.
by Jay PetersMar 3, 2026, 4:00 PM UTCJay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
EA is adding some big changes to The Sims 4: Later this month, it’s introducing an in-game marketplace where users can buy creator-made items using a new in-game currency called “Moola.” The announcements mark another big shift for the game,
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