On the latest episode of Variety‘s “Strictly Business” podcast, Bill O’Dowd, founder and CEO of Dolphin Entertainment, offers a deep dive into the art and science of the creator economy.
The leader of the parent company of PR heavyweights 42West, Shore Fire Media and a host of boutique firms explains how the heat among social media personalities is changing everything about marketing and advertising, and how it has bulldozed traditional barriers to launching consumer products.
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Dolphin Entertainment began in the mid-1990s as a production company behind such Nickelodeon series as “Zoey 101” and “Ned’s Declassified.” A decade later, as O’Dowd
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