As Team USA ended the Milan Cortina Olympics with 12 gold medals — the best performance ever at a Winter Games — NBCUniversal is also touting a shiny performance for its coverage of the 17-day event. According to the company, this repped the most-watched Winter Olympics in the U.S. since 2014.
This year’s Winter Games coverage (which spanned 3,200 hours and 116 events) averaged 23.5 million viewers via NBC, Peacock, NBCUniversal’s digital platforms and Versant’s USA Network and CNBC. That includes the “Milan Prime” afternoon window (2 p.m. to 5 p.m. ET) and the U.S. primetime (8 p.m. to 11 p.m.) time periods. According to NBCU, it’s the best
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