Perplexity is abandoning plans to put ads in its AI search product as the industry looks for sustainable business models that won’t hurt user trust. The changes are part of a larger strategic shift for the company, which has long focused on disrupting Google Search’s business.
“Google is changing to be like Perplexity more than Perplexity is trying to take on Google,” said a Perplexity executive at a press briefing on Tuesday. Executives spoke to the press on the condition of anonymity.
Instead of chasing mass adoption, Perplexity will lean into its subscription business, with a focus on becoming the most accurate AI service for developers, enterprises, and consumers willing to
→ Continue reading at WIRED
