For a brief moment in October, Alejandro Quintero thought he had made it big in China. The Bogotá-based data analyst owns and manages a website that publishes articles about paranormal activities, like ghosts and aliens. The content is written in “Spanglish,” he says, and was never intended for an Asian audience. But last fall, Quintero’s site suddenly began receiving a large volume of visits from China and Singapore. The amount of traffic coming from the two countries was so high and consistent that it now accounts for more than half of total visits to Quintero’s site over the past 12 months.
When he first noticed the traffic spike, Quintero thought
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