We had a schtick here at SB Nation circa 2014 with the Sochi Winter Olympics, or more aptly, a social media strategy that led us to posting endless, tongue-in-cheek, jingoistic patriotism during the games. There were the traditional medal counts and tracking the achievements of U.S. athletes that were earnest, but also intentionally cringy images of Ronald Regan riding a velociraptor, a muscled George Washington covered in bandoleers, and Abe Lincoln smoking cigars.
It’s horrifically clichéd now, but it wasn’t back then. The intention was to juxtapose the honest, legitimate pride we had in the U.S. Olympians, with an online voice of supreme egotism and bombast — complete with North
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