Los Angeles Explores $5 Million Subsidy for Microdrama Production

The Los Angeles City Council voted Wednesday to explore creating a $5 million subsidy for microdramas, the short-form vertical videos enjoying a surge in popularity.

The council voted 14-0 to direct city staff to come up with public or private funding sources to support microdrama production.

“Many of these productions do not fit the needed requirements to qualify for state tax credits,” said Councilman Bob Blumenfield, who authored the motion. “This is a problem that we need to fix.”

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Blumenfield got the idea from his brother Jay, a TV veteran who recently produced the microdramas “Her Heart, Held Hostage” and

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