How does one build an enduring fandom? That was the question at the center of Variety and Adobe’s Storytelling for Fans — The Future of Audience Engagement panel at the 2026 Sundance Film Festival.
Moderated by Variety’s Angelique Jackson at the Adobe House, panelists included Stacy Martinet, VP of marketing strategy & communications at Adobe; Jason Cassidy, vice chairman atFocus Features; Dawn Yang, global head of entertainment partnerships at TikTok; Mason Gooding, whose latest acting role is in Sundance premiere “I Want Your Sex”; and Hannah McMechan, screenwriter of “KPop Demon Hunters.”
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