Californians can now put a stop to their personal data being sold around on an online trading floor, thanks to a new free tool. On January 1, the state launched its Delete Request and Opt-out Platform, shortened to DROP, that allows residents to request to delete all of their personal information online that’s been harvested by data brokers.
According to the California Privacy Protection Agency (CalPrivacy), which was responsible for DROP’s release, it’s a “first of its kind” tool that imposes new restrictions on businesses that hoard and sell personal info that consumers didn’t
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