Prince is seeing a significant Spotify streaming boost in his catalog thanks to key syncs in the series finale of “Stranger Things.”
Since the episode debuted on New Year’s Eve, “Purple Rain” has seen a 243 percent increase in Spotify global streams and a 577 percent surge in global Gen-Z streams specifically, Variety can exclusively reveal. “When Doves Cry” also saw a 200 percent boost in global streams, as well as a 128 percent increase in Gen Z streams. Overall streams of Prince‘s catalog have climbed 190 percent, with an 88 percent uptick in Gen Z streams.
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