Netflix broke a record with one of its Christmas Day NFL games this year. 27.5 million viewers tuned in for the livestream of the Minnesota Vikings-Detroit Lions game according to Nielsen, marking the most-streamed NFL game in U.S. history.
That number represents the average number of viewers tuned in at any given moment of the livestream, though the game’s most-watched moment reached more than 30 million viewers. When isolating the halftime show, “Snoop’s Holiday Halftime Party,” viewership averaged at 29 million.
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Netflix also streamed the Dallas Cowboys-Washington Commanders game on Christmas Day, reaching an average audience of 19.9 million viewers. Another
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