A quiet reshuffle is underway in transatlantic tourism. European travelers are increasingly bypassing the traditional U.S. gateway cities—especially New York—in favor of smaller, more affordable destinations such as Nashville, Boise, and outdoor-heavy regions in states like Montana and Idaho.
The shift is not happening because New York has lost its appeal; it is happening because the economics of travel have changed.
With room rates, dining, and day-to-day costs climbing in major markets, travelers are rebuilding itineraries around value, authenticity, and easier logistics—without giving up the “classic America” experience.
The numbers behind the switch
Recent inbound indicators show softness in parts of the U.S. international market, including Europe, even as
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