Amid the breathless coverage and relentless AI hype of recent years, one of the world’s biggest tech companies—Amazon—has been notably absent.
Matt Garman, the CEO of Amazon Web Services, is looking to change that. At the recent AWS re:Invent conference, Garman announced a bunch of frontier AI models, as well as a tool designed to let AWS customers build models of their own. That tool, Nova Forge, allows companies to engage in what’s known as custom pretraining—adding their data in the process of building a base model—which should allow for vastly more customized models that suit a given company’s needs. Sure, it doesn’t quite have the sexiness of a Sora
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