It looks like Meta has decided to turn Instagram users into unwitting SEO spam pawns. On Tuesday, 404 Media reported that the platform is generating sensational, likely AI-generated headlines and descriptions for user posts without their knowledge or explicit consent. An Engadget editor has also noticed this on their posts. The headlines are found in the pages’ code and are only visible in search results.
The scheme appears to be an effort to boost the Google search ranking of Instagram content. An Instagram post by Engadget’s Sam Chapman, about a board game he created, received an unwanted generated description. “Floramino is a cozy puzzle game where you arrange gardens as
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