A collaborative report from Consumer Reports, Groundwork Collaborative and More Perfect Union has uncovered pricing experiments within the Instacart app that yielded higher or lower prices for different users on the exact same items from the same store location.
The organizations partnered to enroll 437 shoppers in an experiment across four cities, where each shopper added the same items to their carts within Instacart from the exact same store. Almost 75 percent of
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