The 2025 holiday season is shaping up to be one of the busiest in recent years, with Americans booking European winter destinations at record levels. According to the Allianz Partners European Holiday Destination Index, released through PR Newswire in its announcement of the growing trend toward a “European backdrop” for holiday travel, demand is surging across the continent as travelers seek festive markets, illuminated streets, and rich cultural traditions.
Allianz analysts note a strong rise in transatlantic holiday travel, with a spokesperson explaining, “Americans are increasingly looking for destinations rich in tradition, lights, and walkable historic charm.”
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