After launching last week, Spotify Wrapped has become the streamer’s biggest thus far.
Wrapped, which was unveiled on Dec. 3, drew 250 million engaged users in only 65 hours, a milestone that took over a week to reach in 2024. In that same timeframe, Wrapped shares grew to 575 million, while shares on Instagram nearly doubled year over year.
On a more granular level, there were over 65 million shares from the Listening Age story, a newly added feature that calculated how old a given user is based on annual listening habits. Elsewhere, in-app messaging on
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