Visinema — the studio behind Indonesian and Southeast Asia’s all-time animated box-office champ “Jumbo” — used its JAFF Market platform to urge the country’s entertainment sector to prioritise long-term IP creation, with CEO Herry B. Salim calling for a shift away from one-off projects and for stronger government support to help local players compete globally.
“When we talk about evergreen IPs it’s not just an end product we try to sell. It’s about storytelling [as its medium] in creating a sustainable creative ecosystem,” he told Variety. “When they create a storytelling product, they have to think of
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