The Macy’s Thanksgiving Day Parade was no turkey for NBC. In fact, the broadcaster’s 2025 airing of the annual event is poised to record its biggest combined audience ever.
Per early Nielsen data, the 99th annual Macy’s Thanksgiving Day parade pulled in 34.3 million viewers across NBC and Peacock, with 25.4 million viewers tuning in for the NBC telecast beginning at 8:30amET on Nov. 27. It should be noted that this Nielsen data is preliminary and will change when it becomes official in the coming days.
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