Microdramas are moving into a new phase of global expansion, industry leaders said at the WAVES Film Bazaar, pointing to evolving genres, rising male viewership, institutional support in Europe and surging demand across India and Latin America.
Moderated by Variety’s Naman Ramachandran, panelists Tarun Sawhney, president, APAC, Shorts TV, Vijay Koshy, president, TVF and director of Seriesly Berlin, Dennis Ruh broke down the booming global market and discussed India’s acceleration into the space.
Related Stories
Ramachandran opened with data showing China’s microdrama market surpassing theatrical revenues, hitting an estimated $7 billion compared to a $6 billion box office, with projections of $26 billion
→ Continue reading at Variety
