With Black Friday around the corner, OpenAI is upgrading ChatGPT’s shopping capabilities just in time to make spending your money even easier. Starting today, the company has begun rolling out shopping research, a new feature inside of ChatGPT designed to simplify the process of comparing different products.
The tool is available to all ChatGPT users, including those with free accounts, with the company offering nearly unlimited usage through the holidays. As long as you’re logged into your OpenAI account, you can try out the new experience by selecting “Shopping research” from the + menu. ChatGPT will also automatically route prompts it determines would be best served by the new model
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