Google has started inserting ads into query results from its AI Mode, which was originally spotted by an SEO consultant named Brodie Clark. These ads show up in the bottom of search results in the Gemini-powered AI Mode. They are labeled as “sponsored” content, but otherwise look similar to other links whipped up by the chatbot.
Google says this is just a test and that ads shouldn’t be showing up for all users. The company also told 9to5Google that there are no current plans to fully update AI Mode to incorporate ads. Those are
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