TikTok will let users tone down the amount of AI content in their feed

TikTok is the latest social platform to hand users more control over the amount of AI-generated content they see. The app is experimenting with a new setting that will allow users to request to “see less” AI in their “For You” feed.

The new toggle will be available in “the coming weeks” in the app’s “manage topics” section that lets people personalize the types of videos more likely to appear in their feed. In a blog post, TikTok says the control is meant to help users “dial things down” if they want to see less AI content in their recommendations. The update follows a similar move from Pinterest, which has

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