After dropping the plus from Apple TV, Apple teamed up with Finneas to make a new intro sound.
After dropping the plus from Apple TV, Apple teamed up with Finneas to make a new intro sound.
by Jay PetersNov 3, 2025, 6:58 PM UTCJay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and
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