Jamie Lloyd had tried once before to lure Nicole Scherzinger to the stage. Several years ago, the renegade British theater director pursued the former Pussycat Dolls frontwoman to star in “Evita,” but the collaboration didn’t work out for scheduling reasons. “I had committed to something else,” she says. Still, Scherzinger was fascinated with the way the enfant terrible’s brain worked and his ability to attract a new generation of theatergoers to London’s once-stodgy West End. So when Lloyd came calling again and asked for a meeting in London, she quickly agreed. Then came his offer: playing Norma Desmond in a revival of “Sunset Boulevard.”
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