How to Build an AI Startup: Go Big, Be Strange, Embrace Probable Doom

Earth, it’s said, is home to more than 10,000 AI startups. They’re more abundant than cheetahs. They outnumber dawn redwoods. The figure is a guess, of course—startups come, startups go. But last year, more than 2,000 of them got their first round of funding. As investors shovel their billions into AI, it’s worth asking: What are all these creatures of the boom doing?

I decided to approach as many recent AI founders as I could. The goal was not to try to pick winners but to see what it’s like, on the ground, to build AI products—how AI tools have changed the nature of their work; how terrifying it is

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