Why does Amazon need five TV streamers?

What’s in a name? Apparently quite a bit, according to Amazon. The company recently announced yet another change to its Fire TV devices lineup, which just means they renamed a few things yet again. The family now includes the $35 Fire TV Stick HD, the $40 Fire TV Stick 4K Select, the $50 Fire TV Stick 4K Plus, the $60 Fire TV Stick 4K Max and the $140 Fire TV Cube.

That was a pain to type out and probably a pain to read (my apologies). Two of those devices were “rebranded

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