The Animation Industry is Strapped for Cash. What’s Next?

The international animation sector has seen better days.

A market correction in the U.S., combined with a commissioning landscape that has yet to return to pre-strike levels—and likely never will—has reverberated across the globe, triggering contraction and uncertainty within an industry that had spent years expanding to meet once-insatiable streamer demand.

Ironically, the sector’s diverse ecosystem has never been more aligned in diagnosing the problem and pointing toward a solution. The consensus is clear: animation needs stronger backing. The open question is where that support will come from.

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