Rome’s MIA Market wrapped a successful 11th edition on Friday with organizers recording another strong turnout, welcoming more than 2,800 participants — on par with 2024’s record-breaking edition — from 64 countries, marking the broadest geographical reach to date for the unique, pre-Mipcom boutique event.
“We are living through a period of profound transformation: new financial balances, audience fragmentation, the redefinition of distribution windows and technological advancement,” said market head Gaia Tridente. “In this complex economic and geopolitical context, MIA has chosen not to retreat, but to push forward, implementing concrete initiatives for the benefit of accredited participants.”
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