The digital avatar’s rollout feels like a stunt meant to normalize gen AI’s creep into Hollywood.
by Charles Pulliam-MooreOct 4, 2025, 2:00 PM UTC
The digital avatar’s rollout feels like a stunt meant to normalize gen AI’s creep into Hollywood.
by Charles Pulliam-MooreOct 4, 2025, 2:00 PM UTCCharles Pulliam-Moore is a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.
Last week at the Zurich Film Festival, Eline Van der Velden — founder and