Singapore national broadcaster Mediacorp unveiled its plans to make 2025 the “year of microdramas” at the All That Matters conference, with chief customer and corporate development officer Angeline Poh announcing that the broadcaster will roll out at least 10 titles across social and owned platforms by year-end.
“It’s a new storytelling medium for us… immediately reaching a regional, if not global audience,” Poh said, noting that brand partners are already integrating into the short-form scripted format.
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