In view of the major shifts in the movie industry in recent years, successful release strategies are becoming more complicated and specific, calling for tailored strategies to create evergreens and attract communities while still relying on festival premieres, social media promotion and wowing Academy members, according to high-profile guest speakers at the Zurich Summit on Saturday.
Providing the lowdown on the current state of the business were Patrick Wachsberger, head of 193, Michael Barker, co-president of Sony Pictures Classics, Megan Colligan, president of Row K Entertainment, and 30West’s co-president and COO Daniel Steinman.
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Perhaps offering a more novel take, Barker praised the
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