Microdramas have rapidly evolved from experimental content into a mainstream entertainment format generating billions in revenue globally, according to a new report by Media Partners Asia.
“The Micro-Drama Economy” reveals that serialized short-form drama has become a cultural juggernaut in China, where revenues skyrocketed from $500 million in 2021 to $7 billion in 2024. The format is projected to generate $16.2 billion in China by 2030, representing an 11.5% compound annual growth rate.
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The milestone moment arrives in 2025, when microdrama revenues in China are expected to surpass the country’s local theatrical box office, reaching $9.4 billion.
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