That expanded menu. That collectible popcorn bucket. The reclining seats. Those amenities plus large screen format offerings are all part of how the North American exhibition industry has re-invested more than $1.5 billion in their theaters in the past year.
Building on last year’s pledge of investing $2.2 billion, the first year of investment shows theater chains’ commitment to enhancing the moviegoing experience in an effort continue to draw audiences to movie theaters.
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The latest Cinema Investment Report by theater owners organization Cinema United shows how movie theaters are engaging audiences in loyalty programs and subscriptions to create and appeal to
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