David Zaslav, the CEO of Warner Bros. Discovery, plans to make HBO more expensive, and passwords a lot harder to share, according to The Hollywood Reporter. Zaslav shared his general outlook on the state of television at the Goldman Sachs Communacopia + Technology Conference, with the main theme being that HBO Max’s content is good and Zaslav thinks he should be charging a lot more for it.
“The fact that this is quality — and that’s true across our company, motion picture, TV production and streaming quality — we all think that gives us a chance to raise
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