There’s a marketing practice called Anchoring, where a mediocre product is offered at a similar price to the one the manufacturer actually wants to sell. Sure, you can buy the base model but the next model up, for just $50 more, offers so much more that buying the cheaper one feels like a bad deal. Apple is no stranger to this practice, but I do think that the iPhone Air is a fairly extreme example of it.
Apple’s iPhone strategy has, in recent years, centered on four models: That year’s model, its Pro sibling, and then larger-screened variants of both. This year, the Plus
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