Since becoming the head coach at South Florida in 2000, Jose Fernandez has seen women’s college basketball change a whole lot.
Viewership has increased tremendously, with the 2024-25 slate of games being the most-watched regular season ever on ESPN platforms and the national championship game was the third most-watched ever, drawing a peak audience of 9.9 million people. With that growth in fandom, women’s college basketball earned postseason units for the first time ever last spring. That change was preceded by the tournament finally having all of its postseason games broadcast on national television, being able to use the “March Madness” branding in marketing materials, and striking a new TV
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