Kanye West, the hip-hop artist who goes by Ye, appears to have launched his own cryptocurrency, YZY, sparking a riot of trading activity.
In February, West rejected the idea that he might launch a crypto coin. “I’M NOT DOING A COIN,” he wrote, in a since-deleted post on X. “COINS PREY ON THE FANS WITH HYPE.” He seems to have changed his mind.
On Wednesday evening, West’s X account announced the YZY coin in two posts. “The official Yeezy token just dropped,” said West, in a strangely deadpan video clip that some X
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