CJ ENM is betting big on global music expansion with a new joint venture that pairs the Korean entertainment powerhouse with Japanese advertising giant Hakuhodo Inc.
The companies have formed Chapter-I, a JV focused on creating music intellectual properties designed for international audiences beyond Asia. The venture name symbolizes “the first chapter where dreams begin,” representing a fresh creative direction for both partners.
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The collaboration will combine CJ ENM’s track record in music content creation and talent development through its MCS (Music Creative eco-System) with Hakuhodo’s data-driven market solutions and marketing expertise. The partnership aims to drive industry innovation through new audition
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