Taylor Swift’s guest appearance on New Heights was a moment, like it or not. Over 1.2M people tuned in live to watch a football podcast because of her appearance on the Kelce brothers’ show, and honestly, if you left watching that disliking her then you’re a just a hater — because she was effortlessly charming, funny, and genuinely likable.
Normally the announcement of a Taylor Swift album happens at an awards show or a national morning broadcast, or it’s designed to garner tens-of-millions of impressions on social media. It doesn’t happen on a podcast where two brothers talk about football and shoot the shit — which is just the tip
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