The Vibes-Based Pricing of ‘Pro’ AI Software

Chatbot premium subscriptions like ChatGPT Pro and Claude Max currently cost around $200, but it’s not clear why. Hosts Lauren Goode and and Michael Calore speak with staff writer Reece Rogers to find out what’s behind these models that AI companies bill as their most powerful, and whether they could become a staple in our future.

You can follow Michael Calore on Bluesky at @snackfight, Lauren Goode on Bluesky at @laurengoode, and Reece Rogers on Bluesky at @thiccreese. Write to us at uncannyvalley@wired.com.

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