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Zendaya’s collaboration with Swiss sportswear brand On just took a step past brand ambassadorship –and directly into product design.
As part of the new “Be Every You” campaign, unveiled Thursday, the Emmy-winning actor has co-designed her first sneaker: a fashion-forward iteration of On’s Cloudtilt silhouette dubbed the Cloudtilt Moon. The shoe is part of a capsule developed alongside her longtime stylist and creative director Law Roach, marking the duo’s most tangible fashion output since Roach’s semi-retirement announcement last year.
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