Can the B.O. hit the $4 billion mark this summer?
That’s the question Variety box office boss Rebecca Rubin raises on the latest episode of “Daily Variety” podcast as she analyzes the performance of “The Fantastic Four: First Steps“ in its second weekend. The dropoff from opening weekend was big, in the 66% range. Disney and Marvel leaders were no doubt hoping the film’s audience would branch out beyond the core young male demo for superhero movies into family audiences, Rubin observes.
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