Reddit is reversing course on its plans to put some subreddits behind a paywall, at least for now. CEO Steve Huffman said the company is “shifting resources away” from the effort as it doubles down on search.
During the company’s recent earnings call, Huffman said that Reddit was “deprioritizing” its work on “user economy” initiatives in order to put more resources into turning the site into a “go-to search engine.” In a follow-up AMA on Reddit, he confirmed this includes pausing work on paid subreddits.
“To stay focused on what matters most, we’re shifting resources away from a few areas, such as work on the
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