Prime Video is celebrating the massive success for the launch of the third and final season of Jenny Han’s “The Summer I Turned Pretty” by asserting this is just the beginning of its long-term strategy for YA dominance.
“I have to really credit this show in particular for helping us really understand what’s possible with these kind of hits,” Amazon MGM Studios TV boss Vernon Sanders told Variety in an interview Monday. And what’s possible is reaching beyond a YA audience for a YA-centric story, with plenty of older adults now invested in the end of the love triangle between Belly and Fisher brothers Conrad and Jeremiah.
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