At I/O 2025 in May, Google previewed a new AI-powered feature the company said would simplify online shopping. The tool allows you to upload a single, full-body photo of yourself to “try on” different pieces of clothing you find online. Following a limited preview, Google has begun rolling out the feature to users in the US. You can start trying on clothing for yourself by tapping the “try on” icon on any product listing on Google or apparel product result you find on Google Images.
Powering the experience is an image generation model Google trained
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