Amazon’s decarbonization goals are being undermined by its push to be a leader in generative AI. Its most recent sustainability report concedes its overall carbon emissions grew for the first time since 2022. It reported a six percent increase in its carbon footprint across 2024, laying much of the blame at the feet of its data center rollout.
The reported increase is significant given Amazon’s method of reporting its own environmental impact. Critics have suggested the mega-retailer “dramatically undercounts” its impact by excluding common metrics. In 2022, Amazon revised its climate reporting
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