How incel language infected the mainstream internet — and brought its toxicity with it

What foundational internet words have to do with 4chan.

This excerpt from Adam Aleksic’s Algospeak: How Social Media Is Transforming the Future of Language has been abridged for online publication. The book is out on July 15th.

The modern-­day incel is entirely an invention of the twenty-­first century. Before the internet, lonely men simply didn’t have a way to gather and share ideas. That all began to change in 1997, when a Canadian student started a website called Alana’s Involuntary Celibacy Project to connect with others over her shared lack of sex. As the name implies, the site wasn’t a place for just straight men; rather, it was used by people

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